Client: Form/Design Center Assignment: DESIGN
creative direction and styling: Micha van Dinther and magnus wittbjerPhotograpy: Mike Karlsson Lundgren
’Make it Malmö’ is a design project by TypeO in collaboration with art and design gallery Form/Design Center in Malmö, Sweden. The objective of the project, supported by Tourism in Skåne and Malmö Tourism, was to showcase the vibrant design scene of Skåne, Sweden’s southernmost county, to more than a hundred international journalists and influencers who were invited to visit the city.
Magnus Wittbjer and I were asked to curate and stage a hotel room for these visitors, who stayed in a space surrounded by local design, reflecting the progressive and eclectic vibe of Sweden’s third largest city, it’s surroundings and it’s design scene.